How to Upload Music to Meta
Want your music to be featured across Facebook and Instagram Reels, Stories, and user-generated content? Meta offers an enormous reach for artists through its music library, allowing users to include your songs in creative ways across their platforms. In this article, we’ll guide you through how to make your music available on Meta, and why this is different from traditional streaming services.

Can artists upload music directly to Meta?
No, artists cannot upload their music directly to Facebook or Instagram. Meta’s music features are powered by licensing agreements with rights holders, labels, and distributors. To get your songs into Meta’s music library (used in Reels, Stories, and posts), you need to work with an approved distributor like LimeTunes™.
We deliver your music to Meta’s internal audio catalog, which makes your tracks available for users to add to their content. Meta does not operate as a direct-to-artist platform for music uploads.

Who can upload music to Meta through a distributor?
Any artist, label, or rights holder who owns or controls 100% of the rights to their music can upload content to Meta via a distributor. This includes rights to the sound recording and the composition. You must also ensure that you have the legal authority to license your music for use in user-generated content, which includes public performances and sync-like uses.
Once delivered through LimeTunes™, your music will become part of the Meta Music Library, searchable by name, artist, or genre.

How many songs can you upload to Meta?
There are no limits on the number of songs you can distribute to Meta through LimeTunes™. Whether you're releasing a single, EP, or full album, we can deliver all your content to be made available in Meta’s platforms, provided it meets the required technical and rights standards.

How long does it take for music to go live on Meta?
Music delivered to Meta typically takes 3 to 15 business days to be processed and become available in the Facebook and Instagram music libraries. However, unlike traditional streaming platforms, visibility may vary based on geographic availability, rights clearance, and the content's compliance with Meta’s policies.
We recommend uploading well in advance of any marketing campaigns tied to Reels, Stories, or other Meta-based promo.

Can you upload any kind of song to Meta?
No. Meta has strict community and copyright guidelines. Music with the following characteristics may be rejected or removed:
- Unlicensed samples or uncleared compositions.

- Content with explicit hate speech or harassment.

- Promotion of violence, illegal activity, or misinformation.

- Sexual content that violates Meta’s policies.

- Tracks that include misleading metadata or copyright violations.

- Any music that infringes on third-party intellectual property.

Meta also uses automated content ID and fingerprinting systems—any violation can lead to immediate takedown or account restrictions.

What is Meta and how does it work?
Meta encompasses platforms like Facebook, Instagram, and Messenger, providing tools for social networking, video content, and user-generated media. In recent years, Meta has integrated music more deeply across its products to allow for audio overlays in:
- Reels.
- Stories.
- Posts with music tags.
- Facebook Audio Library.
- Instagram Music Stickers.

Users can search for songs by artist or title and feature them in their content, helping your music reach a vast and engaged audience.
Meta is not a traditional streaming service, it focuses on music discovery and virality through social engagement, not album streaming or playlists.

How are royalties paid on Meta?
Meta pays royalties to rights holders through licensing agreements with distributors. Here’s how it works:
- When users feature your music in Stories, Reels, or other content, Meta pays out usage-based royalties to your distributor.

- These payouts are not based on streams, but rather on a mix of engagement metrics and regional licensing structures.

- Royalties may vary depending on how often and how widely your music is used across the Meta platform.

As your distributor, LimeTunes™ collects and reports these earnings back to you.

Is there a platform for artists in Meta?
Meta does not currently offer a dedicated platform like “Spotify for Artists.” However, you can still manage your music presence across Instagram and Facebook through:
- Facebook Business Manager and Meta Creator Studio (for managing pages, promotions, and analytics).
- Music tab or Artist Pages where you can pin featured tracks (where available).
- Rights Manager, a tool for content owners to track and manage usage of their intellectual property on Meta platforms

 

These tools allow some control over your music’s appearance and usage, especially if you work with a distributor that has delivery agreements in place.